Marshall Art Studio

Visual Artist for Print, Web and Comics

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Marshall Art Studio: Web Design (Head for Home)

Back Story

  • WBZ Radio held a sweepstakes contest during the summer of 1999. Listeners would call into the station at specific times. The correct callers received prizes from local businesses who sponsored WBZ Radio. Since most of the prizes were for home use, WBZ Radio's marketing department branded the campaign "Head for Home".

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Client Spotlight: WBZ Radio

WBZ Radio is the CBS Broadcasting affiliate for the Boston area. It is the first commercially licensed radio station (first broadcast on September 19, 1921!) WBZ is the most listened to radio station in New England; providing up-to-the-minute news, weather & traffic reports all day and talk all night. Redesigned Head for Home Website

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This is a rebuild of a website I originally designed in 1999. "Head for Home" was considered an artistic and UI success for its time. Presenting it to a current audience, however, exposes its technical shortcomings (HTML 3, font tags, lots of embedded tables, no CSS). Sometimes, kicking it "old school" isn't the best option.

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Global Improvements

  • Retain the good elements from the original site
  • Visual design to be enabled for globally modification "on the fly", without harming content or touching individual pages one at a time
  • Format the HTML files for easy content modfication (just in case the client wants to revive this campaign)
  • Introduce the Web Accessibility Initiative (WAI) standards for the visually- or motor-impaired, as well as users of PDAs, text browsers or web-enabled telephone
  • Since this isn't a paying project, Total Development Time must be no more that 40 hours

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Development Time Tracker

  • 02 hours: Created template "shells" in XHTML/CSS, tested for cross platform/browser issues
  • 08 hours: Pulled content from previous version, stripping out TABLE, FONT, IMAGEMAP and various depricated tags
  • 05 hours: Ported clean content into the templates
  • 16 hours: Rebuilt the Room Tables (black-and-gray feature illustrations with the colored rollovers) from Javascript to CSS
  • 01 hours: Rebuilt background images to accommodate the increased content width, color correction
  • 05 hours: Redesigned page layout of Sponsor pages, Contest Rules
  • 01 hours: Reformatted sponsor logos as separate images, made them clickable to host URLs
  • 05 hours: Created new design and UI elements
    • Overhauled the "blueprint" UI on Index page; new illustrations and coding
    • Ruler graphic above the Room Tables
    • Customized product photos of some Sponsor pages
    • Modernized the Head for Home logo
  • 02 hours: Made sure external and internal links work
  • 02 hours: Retested for cross platform/browser usability, validated successfully as CSS/XHTML
Total Development Time: 40 hours | Hide Development Time Tracker

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Technical Improvements

  • Modernized coding and usability by writing in XHTML
  • Centralized visual elements (fonts, colors, images, page layout, positioning) in CSS
  • Tagged content in ID and CLASS selectors
  • Rebuilt all image rollovers in CSS

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Layout Improvements

  • Rendered the main navigation column as line-item tags, creating more logical organization
  • Increased width of content area to 600 pixels
  • Redesigned content area of Room pages. Copy is now to the right of the feature illustration -- instead of the bottom. This keeps important content near the top of the page.

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Extra Improvements

  • Reconnected with old client for archived website
  • Created new illustrations for index page

Status: Finished, approved and posted. Oh yeah, loved by all.

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Contact

  • Marshall Art Studio
  • dsm@illdave.com
  • Based in Boston MA (USA)
  • 617-970-1933 MAS vCard
  • Chat with Dave

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Connections

WBZ NewsRadio

Heard in 38 states and in parts of Canada, WBZ Radio is the most listened-to radio station in New England; providing up-to-the-minute news, weather & traffic reports all day and talk all night.

CBS4 Boston

New England's Source For Breaking News, Weather, and Sports for Boston, Worcester, Cape Cod, Nashua and More. CBS4 is the CBS television station in Boston and is owned and operated by CBS Television Stations (formerly Viacom Television Stations Group).

Raybern Builders Specialty Hardware

Specialty hardware for architects, builders, interior designers and discerning homeowners. Concentrating on bringing you top-quality items made in the USA, Europe and Japan.

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Site Navigation:

  • Home Page
  • Web Design
  • Print Design
  • Illustration
  • Comics
  • Current Projects
  • About the Studio
  • Sketchbook
  • Blog

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