Designed and developed the online presence for a start-up company. Built the entire site from the ground up. Customized visual design and UI for the company's unique vision and capabilities. After a 4-month development process (cross-browser CSS tweaks, content development, client input and functionality testing), the site went live on June 21, 2007. Unique considerations included:
User Interface Considerations
- The overall user experience should be logical, easy-to-navigate and transparent
- Render main navigation as a horizontal bar, creating easy reading and efficient use of space
- Use a "hide/reveal" UI for longer, secondary-level content
Technical Considerations
- Markup structure should be flexible enough for easy modifications, yet solid enough to outlive multiple visual designs
- Format markup with standard HTML element tags for easy modfication, content categorization and Search Engine Optimization
Artistic Considerations
- Make visual design clearly functional, yet have enough inspiration antique books, map collecting and classic New England imagery to look different from similar websites
- With no budget for stock photography, images have to be either public domain, heavily customized or clearly credited
Result: The client is pleased with the final product, as well as the process of working with Marshall Art Studio